Merry People started as an idea, born out of a practical frustration, in 2014.  At the time, Dani was working in a corporate job in Melbourne, Australia (notorious for its unreliable weather) and looking for a comfortable, quality, everyday pair of boots she could wear on her commutes that would also be suitable to walk into her corporate office.   

Growing up on a farm in South Gippsland, Victoria, Dani was familiar with the practical necessity of gumboots, but found many of them lacking in fashion. She wanted to feel on-trend and stay dry!  

I couldn’t find anything that fit my needs, so (with a bit of technical help from a friend) I designed my own pair and Merry People grew quickly from there, and the next thing I knew, I was writing up a business plan and booking flights to China to meet potential suppliers!said Dani. 

During this time, Dani was also becoming disillusioned with corporate life. She had been there for 10 years and doing things because they made sense – not because they made her happy or was emotionally drawn to them.  Dani longed to feel meaning and passion about what she was doing. 

Fashion and being creative was something that I always loved – I remember as a kid making kites and drawing different patterns on them and trying them to sell them to guests that came to the farm.  Merry People became about tapping back into that youthful sense of exploration, expression, and creativitysaid Dani. 

In 2016, Dani decided to go all in and start working on Merry People full-time. Today Dani employs 4 staff and they work out of an office in Collingwood, (a creative hub of Melbourne) and work with two commercial warehouses, one in Melbourne and one in LA, who ship their boots to customers and retail outlets!     

Like my journey, Merry People represents finding the things that make you feel happy and alive. Putting your gumboots on, finding your adventure, embracing the unknown, and just going for it!! 

Merry People is a small business member of the RRR Network of WA. 

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